Web Analyst

Conshohocken, PA, USA

Striving for excellence is in our DNA. Since 1993, we have been helping the world’s leading companies imagine, design, engineer, and deliver software and digital experiences that change the world. We are more than just specialists, we are experts.

DESCRIPTION


Currently we are looking for a Web Analyst for our Conshohocken, PA office to make the team even stronger.

EPAM, recently named the #3 small company in the US by Forbes, is looking to hire an Analyst to join our Philadelphia area team. This is open to those seeking fulltime or contract opportunities. As a Web Analyst, you will play an important role on EPAM’s analytics team by executing and leading client-facing, data-driven project work; including analytics assessments, testing and optimization programs, personalization projects, audience intelligence deliverables (including segmentation and survey analysis), performance measurement plans, scenario modeling, and predictive analytics.

Is this you? You’ve been an analyst (web or data) in a fast-paced, deadline-driven environment for at least 4 years. You have a passion for data-driven strategy - creating business impact from data with actionable recommendations and strategic insights. You’re curious – always interested in new approaches to solving problems and continuously engaged in learning. And, you’re experienced with the tools of the trade – the Adobe Marketing Cloud, Google tools, presentations, spreadsheet, database, and (maybe) statistical software or data visualization tools.

Responsibilities

  • Conduct analytics assessments to understand current performance, uncover and quantify opportunities for digital experience improvement, and create audience intelligence;
  • Interview stakeholders and review data, dashboards, reports, and research across digital experiences (including websites, mobile apps, and other digital platforms);
  • Communicate actionable recommendations and findings in client-friendly deliverables;
  • Establish KPIs that demonstrate a connection to real business impact;
  • Audit data collection implementations based on business objectives and best practices;
  • Create solution design documents and collaborate with technical teams on data collection implementations;
  • Participate in audience intelligence projects – creating behavioral segmentation models, profiling and detailing intent-based segments using survey and behavioral data, collaborating with other disciplines to provide a rich understanding of customer dynamics;
  • Manage and execute Testing & Optimization programs with analysis, ideation, and test execution/planning, collaborating with other disciplines to identify successful experience strategies and visual design;
  • Contribute to personalization initiatives – through research, ideas, strategies and methodology execution/plans, collaborating with other disciplines;
  • Collaborate with other teams (project and relationship managers) throughout the project lifecycle.

Requirements

  • At least 2 years of experience in digital/web analytics;
  • Experience turning large amounts of data into concise client-friendly findings and recommendations;
  • Strong communication skills to explain complex data, analyses, and findings;
  • Hands-on experience with the Adobe Marketing Cloud:
    • Experience with Analytics (Reporting, Implementation, bonus points for Data connectors, ReportBuilder, Survey, Warehouse or Workbench);
    • Target (bonus points for Search & Promote or Recommendations experience);
    • Dynamic Tag Manager (bonus points for experience with direct HTML & JavaScript).
  • Experience with the Google Marketing Suite (Analytics, Tag Manager, testing):
    • Bonus points for compatible tools like Optimizely and Visual Website Optimizer.
  • Passion for using data to extract meaning, provide context, uncover insights, and identify optimization opportunities;
  • Creative thinking and problem-solving abilities, combined with an internal drive to stay on top of emerging industry trends.

We offer

  • Join an experienced, curious, and smart analytics team – pushing the boundaries of what we can do and expanding our positive impact on businesses, clients, and teams;
  • Work with our global enterprise clients to help them manage and improve their large-scale digital experiences;
  • Collaborate with EPAM’s other disciplines for a holistic approach to digital experience design, development, optimization, and assessment;
  • Grow your experience with team, online, and training support in advanced:
    • Digital marketing and analysis tools (especially the Adobe Marketing Cloud);
    • Statistical analysis techniques (plus R);
    • Data Visualization techniques (plus Tableau).
  • Develop your skills with experienced support in your choice of analytical methodologies:
    • Audience intelligence/survey market research;
    • Scenario modeling/business strategy;
    • Data/science/predictive analytics;
    • Conversion rate optimization;
    • Personalization/smart experiences.

Why EPAM?

EPAMers appreciate our flexible work environment, great benefits, and opportunities to thrive.

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